Twitter’s Advertising Truth Hurts – WSJ – The Wall Street Journal

Elon Musk is probably telling the truth about advertising pressure on Twitter—but not all of it.

Mr. Musk’s vague tweets on the subject have Twitter-watchers in a tither. This might not be such a bad thing: Recall Mr. Musk’s 2019 Tesla Cybertruck demonstration, in which a metal ball was thrown at the truck’s supposedly tough windows, only to smash them on public display. Seemingly every entrepreneur’s nightmare, the failure hardly discouraged Mr. Musk. He later tweeted that the Cybertruck received hundreds of thousands of preorders for the model following the demonstration. 

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