Marketron, a broadcast industry’s leading technology provider for more scalable, predictable and reliable revenue, has announced new capabilities in its Marketron NXT digital advertising platform. Marketron NXT now enables all broadcast and media companies to deliver digital advertising solutions to advertisers operating in industries that face restrictions, including cannabis, CBD, gambling, alcohol, fireworks and politics. These in-demand, custom solutions, the company said, “enable broadcasters to support more advertisers, driving revenue in previously limited verticals.”
The regulations in these categories, the company said, “have made it difficult for traditional media to capture the significant ad dollars available. Marketron NXT customers can now help advertisers in these categories find audiences through safe and responsible digital advertising tactics.”
Todd Kalman, Marketron senior vice president of sales, said: “For many broadcast and media companies, the addition of restricted category advertising will open up a well of revenue previously unavailable to them. Just as importantly, it will do so in a way that will produce the best results for advertisers in these categories.”
In the cannabis industry, for example, Marketron said “sales are projected to top $33 billion by the end of 2022. There are now close to 10,000 dispensaries across the U.S., with 38 percent of states permitting use in all cases, including recreationally. These businesses have advertising dollars to spend and are anxious to reach consumers.”
Available in Marketron NXT through the Custom Solutions Desk, the cannabis advertising solutions come in two packages: Basic and Plus. Basic helps advertisers target cannabis users through display, display geofencing, and retargeting to get those products in front of new customers. The Plus package empowers advertisers to use display, display geofencing, video, video geofencing, and retargeting to further expand their presence with the target demographics.
The package structure for cannabis, the company said, “makes it easier for media companies and agencies to help their advertisers reach their ideal audiences with proven combinations instead of piecemeal tactics that might not work well together.
“Unlike other digital advertising solutions, which require users to switch between platforms or providers to deploy multichannel advertising, Marketron NXT is the first solution that makes it possible to run restricted category campaigns and other third-party digital tactics on the same platform.”
Kalman added: “With sports betting rising in popularity and casinos looking to reach new audiences in a post-COVID era, there are significant advertising budgets that are now available to local broadcasters. The opportunity is great, and broadcasters should take advantage of it.”
Source: https://tvnewscheck.com/business/article/marketron-nxt-upgraded-to-enable-cannabis-advertising/