Table of Contents
Executive Summary
Introduction
Trend: Digital Ad Spending Blows Away Our Pre-Pandemic Outlook
Trend: Programmatic Display Goes from Big to Huge
Trend: Addressable Is a Bright Spot on the TV Dial
Trend: The Pendulum Is Swinging Toward AVOD
Trend: TV and Video Ad Measurement Is a Hot Mess
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Sources
Media Gallery
About This Report
The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.
Source: https://www.emarketer.com/content/insider-intelligence-digital-advertising-trends-watch-2022