PHOENIX — E-cigarette producer Juul Labs Inc. Pays $14.5 million and take a quantity steps To Guarantee its vaping merchandise aren’t marketed or purchased to Arizona youths.
On Nov. 23, Arizona Lawyer Widespread Mark Brnovich introduced the consent judgment settlement Inside the case he filed Initially of 2020, accusing The agency of concentrating on youthful people Inside the advertising of its addictive nicotine merchandise whereas On The identical time deceptive them Regarding the risks of these merchandise.
Allegations included that Juul focused and exploited youthful Individuals with methods Similar to fruit flavors, social media campaigns and free giveaways.
The lawsuit additionally alleged that Juul misled consumers Regarding the nicotine focus in its merchandise.
“Right now’s settlement holds JUUL accountable for its irresponsible advertising efforts that pushed Arizona minors in the direction of nicotine and the behavior that follows,” Arizona Lawyer Widespread Mark Brnovich said in A press launch. “Combatting the youth vaping epidemic stays a precedence for our office with each our undercover Counter Strike program And 0 tolerance for vaping corporations that mislead or deceive.”
Study extra of this story from the Phoenix Enterprise Journal.