SHANGHAI, Nov 26 (Reuters) – China’s market regulator proposed new guidelines on Friday Aimed in the direction of growing oversight over the Interinternet promoting sector, collectively with stipulating that advertisements Ought to not have an effect on clients’ regular internet use nor mislead them into clicking.
The proposed guidelines are open to public remark till Dec. 25, China’s State Administration for Market Regulation said on its internet website.
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Reporting by Brenda Goh; Modifying by Kim Coghill
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Source: https://www.reuters.com/world/china/china-issues-draft-rules-govern-online-advertising-2021-11-26/