MACROVECTOR-FREEPIK
In my final column, I likened a presidential advertising campaign to An complete advertising course of, the residents to the market, the candidate to a mannequin, public opinion polls to market surveys, native chapters to distribution channels, hugging voters and shaking their palms To Private promoting, and the communication program to the promoting plan.
I wrote in that column that some political candidates assume that promoting and advertising are synonymous, that promoting is all Tright here’s to advertising a candidate. That is the rationale our air lanes At the second are saturated with their commercials months earlier than The start of the official advertising campaign interval.
In product promoting, the No. 1 precept of efficient promoting is thOn the commercial Want to be shopper oriented, which means it ought to say what advantages The client would derive from the product. Equally, commercials of political candidates Should be voter oriented. The commercial ought to tackle the considerations, pursuits, and values of the voting inhabitants.
Principle No. 2 says the revenue promised Should be An important Amongst The numerous a quantity of advantages That Can be derived from the product. In political promoting, the commercial ought to Think about In all probability the most critical concern or The primary curiosity of most voters.
The advertiser of a product decides by way of market surveys what advantages the goal consumers are Looking for in a product and which revenue, among many, Is an important to them. The considerations, pursuits, and values of voters Might be decided by way of public opinion polls or surveys.
Last Wednesday, 5 presidential candidates launched On the 47th Philippine Enterprise Convention and Expo whOn They might do Inside the first 100 days in office if elected president. I deduce that whOn They might Think about Inside their first 100 days as president is whOn they understand to be In all probability the most critical considerations or in Definitely one of the biggest pursuits of the voters.
I do not know if their priorities have been based mostly on surveys. Some political candidates do not consider in surveys. They will’t comprehend how the opinions of 1,200 people could mirror The feelings of hundreds of hundreds of voters unfold All by way of the place Inside the archipelago. Anyway, Listed right here are the insurance coverage policies and packages of the 5 presidential candidates Inside the order of the candidates’ rank in authorities:
Vice-President Leni Robredo: Recovering from the COVID-19 pandemic by way of wider and Simpler healthcare packages and energizing the financial system by way of a stimulus package deal for micro-, small-, and medium-sized enterprises (MSMEs).
Senator Panfilo Lacson: Laying The inspiration of a clear authorities, restoring confidence in authorities by requiring public officers to waive their rights beneath the financial institution secrecy regulation, funding absolutely the Common Well being Care Act, assisting the MSMEs, and growing agriculture.
Senator Manny Pacquiao: placing corrupt officers in jail, implementing a housing program For informal settlers, reducing loans.
Senator Bong Go: restoring monetary stability and the financial system to pre-pandemic ranges, assisting the tourism Industry and agriculture, persevering with the Construct, Construct, Construct program, and growing the Malasakit facilities.
Manila Mayor Isko Moreno: reinforcing the healthcare system, rehabilitating the financial system by offering jobs, Industry and profession alternatives, and reducing petroleum and Electricity taxes.
Former senator Bongbong Marcos Did not take part Inside the conference. However in his commercial, he ensures to unify the nation, develop agriculture, and …….
Source: https://www.bworldonline.com/advertising-a-presidential-candidate/