Per Pedersen Aimed to Change the Face of Advertising – The Wall Street Journal

Per Pedersen’s death on Jan. 4, of cancer at age 58, cut short his leadership of an experiment aimed at changing the face of advertising.

Mr. Pedersen, a Dane who spent most of his career at Grey, an advertising unit of the global WPP PLC, believed that giant companies were stifling creativity and failing to attract or retain free spirits with fresh ideas. In 2020, he founded a cooperative—known as by The Network—to help small independently owned agencies around the world collaborate. It serves 34 agencies, employing a total of about 750 people, in more than 30 countries. The central office in Copenhagen employs half a dozen people and gets fees from the member agencies.

Source: https://news.google.com/__i/rss/rd/articles/CBMiXWh0dHBzOi8vd3d3Lndzai5jb20vYXJ0aWNsZXMvcGVyLXBlZGVyc2VuLWFpbWVkLXRvLWNoYW5nZS10aGUtZmFjZS1vZi1hZHZlcnRpc2luZy0xMTY3MzUzNTYxOdIBAA?oc=5

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