Discover out why first-celebration knowledge is Not unique to buyer relationship administration. Hear from Canadian Tire’s Greg Shelly, Vice chairman, enterprise digital advertising, and ActionIQ’s Tamara Gruzbarg, head of buyer perceptions and method, as they converse about first-celebration knowledge as a surefire Technique to effectively understand And have interplay with buyers and prospects.
Be a part of this internetinar and study:
- First-celebration knowledge’s position in efficiency advertising—collectively with prospecting, acquisition, and retargeting
- How manufacturers, like Canadian Tire and others, can mointernetize owned knowledge to increase income streams whereas upholding shopper privateness
- How a buyer knowledge platform Might assist modernize your tech stack to deal with first-celebration knowledge initiatives
Presenters:
Greg Shelly is Vice chairman, enterprise digital advertising at Canadian Tire. Greg is Responsible for all digital advertising efforts throughout The complete company. Greg’s background spans enterprise perception and analytics with A strong Think about digital and ecommerce, offering options for manufacturers Similar to Dell and McDonald’s.
Tamara Gruzbarg is head of buyer perceptions and method at ActionIQ. Tamara is an professional analytics authorities who has led knowledge initiatives throughout a quantity of industries collectively with digital, publishing, finance, evaluation, consulting, and retail. As head of buyer perceptions, she works with consumers To understand The worth of the perceptions that stay Of their knowledge and The power of ActionIQ to make knowledge-pushed advertising a actuality. Tamara joined ActionIQ after having been a shopper of the platform herself at a quantity of organizations.
Moderator:
Nancy Taffera-Santos is senior Vice chairman of media options and method at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media enterprise, creating packages for main advertisers. Nancy’s background consists of 30 years of gross sales, advertising, and promotions expertise in media, internet analytics, and look at and measurement hardware. In her downtime, Nancy stays lively serving on alumni, nonprofit and commerce affiliation boards.