Ad man Gerson da Cunha, a multi-faceted personality very passionate about civic activism in later years, died here on Friday. He was 92.
Da Cunha, who started his career as a journalist working for the Press Trust of India after graduating in science and then jumped into advertising, was associated with a slew of platforms engaged in civic activism, including AGNI (Action for Good Governance and Networking in India).
Mumbai First, a public-private partnership which had him as a governing board member, said it is deeply saddened by the passing away of Da Cunha. Senior journalist Rajdeep Sardesai recalled that Da Cunha had helped distressed Mumbaikars affected by the 1992-93 communal riots.
In a 25-year stint in the advertising industry, Da Cunha had gone on to head Lintas, one of the most formidable names in the advertising business then, and switched to the social sector, which saw him work with the Unicef at global locations.
The work at Unicef had led to him being honoured by the Brazilian government with a medal of ‘Order of Rio Branco’ for his services to the Latin American country in 2018.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor