2022 New Year’s Predictions For Gaming, TV, Advertising And Digital Media – Forbes

A view of the 2022 New Year’s Eve Numeral (Photo by Tayfun Coskun/Anadolu Agency via Getty Images)

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As we near the end of 2021 it is time to look back at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self evaluation here. You can read my self-grading for 2021 for each prediction here. This year I scored myself at 3.77 (out of 4), a strong A-.

A report card.

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1. Again, just like last year, my first prediction is that we will continue to see many big deals (at big valuations) in the video game industry. I still expect the most likely big IPOs to be Discord and Epic. Last year we saw numerous acquisitions of game companies over $1B and I expect we will see that again this year, as well as a growing amount of funding going to earlier stage venture-backed gaming companies.

Father and daughter having fun with digital games.

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2. Again, repeating one of my predictions from 2021, I expect the “creator economy” – people and businesses who make money from creating things ranging from handicrafts, to games, to videos, and music, as examples – to grow dramatically. Many companies pay some of the revenue from these creations to the “creators” – the people who make the items or content. And some companies offer “creator funds” where they can make “grants” to creators to produce their “assets” and they split the revenue between the company (the platform) and the creators. Good examples of this are Roblox, which had a very successful IPO earlier in 2021, as well as Overwolf – a private company with substantial venture funding that focuses on video game modifications and other software related to gaming. Overwolf’s creator fund was originally provided by Intel
INTC
.

Online seller, a creator, takes a photo of product for upload to website online shop.

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3. Disney+ and Netflix
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are the absolute winners of the SVOD wars, particularly in the U.S. and it is unlikely that HBO/Warner Bros. or Paramount+ or any of the other services will come close to the success of Disney and Netflix.

Disney + has been hugely successful in attracting paying customers worldwide.

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4. Cord-cutting will continue and move into the double digits this year. This trend is accelerating and the traditional cable companies will need to depend on Internet service and other products for their future growth.

Cord cutting of cable and satellite TV services continues to grow.

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5. Some people have rumored that Apple will buy a movie and TV studio to add substantial programming heft to the Apple TV offering. I can’t imagine Apple would like managing a Hollywood studio, or tolerate their expensive operations. Rather I would expect Apple to buy movie and TV libraries and continue to enter into production deals with various producers and their companies.

Apple TV+ is rumored to want to buy a movie or TV studio.

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6. Connected TV (smart TV and other ways to connect your TV to …….

Source: https://www.forbes.com/sites/mikevorhaus/2021/12/31/2022-new-years-predictions-for-gaming-tv-advertising-and-digital-media/

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